The Colin’s Hope logo can be downloaded here and is provided in vector format as well as PNG. Please use the highest resolution possible and select the best matching background color for your need. If you have a special logo requirement please Contact Us and we will do our best to meet your request.
Brand Identity Guidelines
Colin’s Hope is a 501(c)(3) nonprofit organization that creates and supports programs that aid in preventing children from drowning. Despite numerous sources for water safety, the number of children who drown per year is staggering. Our mission of saving children from drowning is being achieved through increased water safety awareness and improved standards throughout the community.
Our unique and beautiful logo has made Colin’s Hope a powerful brand in the Central Texas area and beyond. Our consistencies in messaging and program development define the attributes of Colin’s Hope and clearly position our efforts to unite people to prevent childhood drowning and communicate water safety awareness. Our logo communicates the distinctive personality of Colin’s Hope. The use of color, typography, and imagery works together to create a consistent brand voice that communicates clarity, resolve and achievement.
Messaging
This copy should be used when referencing Colin’s Hope: “Colin’s Hope creates and supports programs that aid in preventing children from drowning. Despite numerous sources for water safety, the number of children who drown per year is staggering. Our mission of saving children from drowning is being achieved through increased water safety awareness and improved standards throughout the community. To learn more, visit ColinsHope.org.”
When space is limited, this shorter version may be used: “The Colin’s Hope mission of saving children from drowning is being achieved through increased water safety awareness and improved standards throughout the community. To learn more, visit ColinsHope.org.”
Water Safety PSAs
The following PSAs can be downloaded and shared in your local community. The PSAs must be shared in their entirety and remain unaltered.
Download Colin’s Hope Water Safety PSA 1
Download Colin’s Hope Water Safety PSA 2
Colin’s Hope Logo
The Colin’s Hope logo serves as a symbol of safety and hope for families endeavoring to reduce childhood drowning and educate others about water safety awareness.
Sizing
The logo is designed for maximum impact and clarity. Use good judgment when sizing the logo. Keep in mind that a tastefully sized logo with clear space around it can be more impactful than a logo sized too large for the space available.
Maximum
There is no maximum size.
Minimum
The logo should never be reproduced smaller than 1 inch in width. Reproducing the logo smaller than this can jeopardize readability.
Logo may NOT be:
- Re-typeset in any way
- Screened
- Colored with a foreign palette
- Placed on a high contrast or competitive background
- Placed within a holding shape
- Distorted in any way, this includes beveling and blurring
Area of Isolation
The logo should always have a healthy amount of space around it for maximum impact and legibility. Never combine the logo with other logos nor invade the minimum protected space with other elements.
The Colin’s Hope logo is a concise visual organization of the Colin’s Hope brand authored by Colin’s Hope. It incorporates the parent-and-child-in-water image directly above the foundation name.